Advertising Portraits | Sylvester Comprehensive Cancer Center

I’m excited to share the second leg of the advertising campaign I photographed for Sylvester Comprehensive Cancer Center a while back.  Talk about a dream job!  I worked with M&C Saatchi LA to produce eight portraits of talent, at various ‘unique to South Florida’ locations, which ranged all the way from Hollywood to Coral Gables.  We shot all eight portraits over two days, allowing only about two hours per location.  I really enjoyed scouting for the perfect background in each neighborhood, during pre-production, but I knew fitting in four locations per day would be a challenge.   (Thank goodness for perfect weather, only one minor traffic jam, and my amazing producer, Spike Molina.)

The first leg included portraits of strong women for the ‘Unique Breast Cancer/Unique Treatment’ campaign, with this portion being focused on men.

It’s been fun to see billboards (like the one below), print ads, and trolley-wraps around town.

Uhealth Sylvester Advertising billboard featuring portrait of photographer in wynwood holding camera

A billboard along I-95, featuring an image from the advertising campaign for Sylvester Comprehensive Cancer Center & Uhealth, that I photographed

advertising photography for Sylvester Cancer Center featuring portrait of musician with guitar in little havana, fl

Portrait of musician, shot on location in Little Havana

advertising campaign photography for Sylvester Cancer center, featuring portrait of boater at Miami marina

Portrait of boater, shot on location in South Beach

advertising campaign photography for sylvester cancer center, portrait of car collector seated in vintage blue car

Portrait of car collector, shot on location in Coral Gables

sylvester advertising campaign photography, portrait of photographer holding camera in wynwood

Portrait of photographer, shot on location in Wynwood

Special Thanks to my amazing crew,

Producer – Spike Productions

Photo Assistants – Dragi Stankovic & Alex Larson

Digital Tech – JP Cunningham

Wardrobe Stylist – Laura Taylor

Prop Stylist – Andrea Anechina

Hair & Makeup – Susana Betancourt


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